A partnership of Toys R Us (our favorite store) and Save the Children (one of our favorite charities).
All cash donated at Toys“R”Us and Babies“R”Us stores nationwide, online at Toysrus.com/BundledinHope, and through our baby registry fundraising program, along with 100% of all winning bids from the auction of blankets designed by celebrity moms, will be directed to Save the Children as part of the Bundled in Hope campaign.
Save the Children will use funds to purchase baby blankets for children in the most impoverished parts of the United States – such as Appalachia, the Mississippi River Delta, the Gulf Coast, and California’s Central Valley – and provide ongoing support in these regions through a comprehensive early childhood development program.
The program kicked off in conjunction with Mother’s Day and continues through July 11.
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