Wednesday, February 07, 2007

Anita Creamer: Stillbirth: A hidden hurt

Story

I LOVE this part...

More than we like to think, pregnancies can go very, very wrong. One in 115 American pregnancies ends in stillbirth, which is defined as fetal death past 20 weeks' gestation.

That's 26,000 stillbirths a year or one every 20 minutes. In contrast, sudden infant death syndrome claims about 2,500 children in this country every year.

SIDS organizations, to put it bluntly, have a better marketing strategy.

"I thought stillbirth was something from the 1920s and 1930s," says Harris. "You don't even know that it still happens."


A better marketing strategy...interesting...

3 comments:

kate said...

It's because SIDS people can show their pictures.

Badump-bum.

Sorry...

I am always glad to see more press about stillbirth!

Aurelia said...

As awful as it sounds, this is really the problem, the contortions I have to go through to get my issues on the agenda with politcians. Crap...they just don't get it, because they really believe it is rare. If they knew how often it happens...they would spend billions on research and prevention, and grief counselling, but they don't...so yes, they need a marketing plan.
Or to start we need people to print more stories about these losses...

Stephanie said...

I have to say that I am truly shocked by the contrast in those statistics. I had no idea. Though, with all honesty, whether the statistcs are this way or reversed - one death is too many in either case where that death is preventable.

Perhaps if Donny Deutche put a marketing strategy to it.....