I LOVE this part...
More than we like to think, pregnancies can go very, very wrong. One in 115 American pregnancies ends in stillbirth, which is defined as fetal death past 20 weeks' gestation.
That's 26,000 stillbirths a year or one every 20 minutes. In contrast, sudden infant death syndrome claims about 2,500 children in this country every year.
SIDS organizations, to put it bluntly, have a better marketing strategy.
"I thought stillbirth was something from the 1920s and 1930s," says Harris. "You don't even know that it still happens."
A better marketing strategy...interesting...